Businesses are built on people but the words they use so often lack personality.
They’re cold, dull and often confusing. We help businesses to be clear about who they are and then help them find the right words to fit their personality.
Some know this as tone of voice or brand language.
People often spend a whole of load of time agonising over their logo, design, images and everything about their visual identity but only the see the words they use as something to give information. We think that’s missing a trick. We’ll make them work harder than that. We’ll make sure they make the right impression
too.
Once we’re clear on your tone of voice, we’ll help your business find the words that its personality deserves. And then we’ll write them for you (that’s where our
copywriting skills
comes in) and/or teach your businesses how to do it for themselves.
We’ll help you be consistent right through your brand. And we can help your words improve your customer service
by being clearer and sounding like the real person who’s behind them, someone you can connect with, believe in and trust. And, because we’re clever little sticks, we run customer service training courses too.